There are many data enrichment providers to choose from in the world of data. But how do you choose the right one?
To make your journey through the maze of data enrichment companies easier, we list some of the best based on their track record, customer satisfaction, and innovation.
What Are the Best Data Enrichment Companies in 2023?
Here are our top picks for the best data enrichment vendors in 2023:
1. The Winner: Zoominfo
Zoominfo is a leading provider of business information that assists companies in growing and scaling their businesses. With over 200 million personal profiles and 13 million business profiles in its database, the company is one of the largest business data sources.
Zoominfo is a publicly-traded company and is headquartered in Vancouver, Washington.
2. Runner-up: Leadspace
Leadspace is a data enrichment provider that offers accurate and up-to-date information on individuals and companies. The company has a database of 100+ million company profiles, making it one of the largest business information providers. Leadspace is headquartered in San Francisco, California.
Clearbit is a company that helps businesses find and understand their customers through data enrichment. Clearbit enables you to connect with more prospects and gain insight into your current customers. The enriched data provided by Clearbit can help you leverage lead data to better target your marketing efforts, increase sales and increase customer retention.
Pipl is a company that specializes in data enrichment. The company is best known for its extensive database of B2B data.
The company collects and categorizes billions of public records and makes them available to its customers.
DiscoverOrg helps sales and marketing teams accelerate growth, providing custom data solutions. The company offers a cloud-based platform that allows users to access accurate and up-to-date contact and organizational information on their target accounts. DiscoverOrg makes it easy to enrich your CRM platform data regardless of your tech stack.
FullContact specializes in contact data enrichment. Among the services they offer are name recognition, email verification, and telephone number validation. FullContact is also a leader in machine learning and artificial intelligence, allowing them to continuously improve the quality and accuracy of their data enrichment solution to meet the needs of their customers.
FullContact has an excellent track record of customer satisfaction. This company’s data enrichment services are reliable and accurate, and they stay on top of the latest trends.
Datanyze is a major B2B data vendor. It offers many data enrichment offerings, including company and contact data enrichment, product and service data enrichment, and email signature data enrichment.
They are one of the leading providers of data enrichment services, and they have a track record of delivering high-quality data to their customers. The company has one of the highest customer satisfaction ratings in the industry, and they continue to introduce new products and services.
Compared to other data enrichment companies, RingLead provides a number of unique benefits to its clients.
Some of these benefits include seamless integrations, robust collaboration tools, and cutting-edge data management practices to ensure the high quality of their information.
BeenVerified is a data enrichment company that helps businesses and individuals verify the identity of their customers and employees. Among the services offered by BeenVerified are criminal background checks, tenant screenings, and employment verifications.
Additionally, BeenVerified offers public records, which can be used for due diligence research on prospective partners and suppliers. BeenVerified also provides many tools and resources to help businesses prevent identity theft and fraud.
InsideView is a data-enrichment company that offers services designed to help companies identify and connect with their ideal customers.
Sales and marketing executives use InsideView’s services in order to locate and connect with their ideal customers. As a result, the company’s products are used by companies of all sizes, from small businesses to Fortune 500 corporations.
SalesIntel offers human-verified contact and company data and intelligence. SalesIntel’s data enrichment is quite dynamic with the ability to schedule auto enrichment on a regular cadence, by a trigger, or by manually checking records. Sales, marketing, and RevOps teams can also enrich web forms in real-time using FormsIntel — capturing and enriching data from CRM forms such as Hubspot or Marketo before it even enters the database, so teams can score and prioritize the best leads. Users can also append missing fields such as email, phone, company, location, or LinkedIn profile URLs.
What Is a Data Enrichment Company?
Companies that enrich data helps businesses ensure that their existing records stored about individuals and companies are accurate and up-to-date, including contact information, addresses, and even social media profiles.
The most common types of B2B data that these vendors enrich include:
- Technographic data
- Firmographic data
- Demographic data
- Marketing and sales data
Data enrichment companies use a number of methods to ensure the data they have is accurate, including public records searches and social media scraping. In addition, they could assist companies in maintaining their customer data.
Companies that enrich raw data are crucial to businesses because they ensure that they have accurate information on their existing and potential customers. The benefits of data enrichment are far more substantial than that.
Businesses can use this information to target their marketing efforts, save money on mailing costs, and possibly avoid legal issues. A lack of accurate data can cause all types of problems for businesses, so make sure that your data is as accurate as possible.
5 Things to Look for in a Data Enrichment Company
There are a few factors to consider when choosing a data enrichment company. Here are five things to keep in mind:
- Experience and expertise: The data enrichment company you choose should have extensive experience and expertise in the area you need help with. If a company is required to assist with data cleansing or lead scoring, it should have substantial experience in this field.
- Variety of data services: A promising data enrichment company will offer a wide range of data services, not just one or two. The more data services they offer, the better.
- Quality of data: It’s essential to ensure that the data enrichment company you choose can provide high-quality data. The data should be accurate, up-to-date, and complete.
- Customer service: When working with a data enrichment company, you should expect excellent customer service. The company should be responsive to your questions and concerns and able to provide you with the support you need.
- References and testimonials: When considering a data enrichment company, it’s good to ask for references or testimonials from satisfied customers. This will give you an idea of what others have experienced when working with the company and whether or not they would recommend them.
Keep these things in mind when you’re looking for a data enrichment tool, and you’ll be sure to find the right one for your needs.
The Wrap Up
Today, data is at the heart of every business. It gives you insights into your customers, prospects, and competitors. This data can also be used to make better sales and marketing decisions.
Data enrichment tools help you fill the gaps by adding new data to your existing data sets to improve their completeness and accuracy. Data can be collected in various ways, such as through manual research, automated data collection, and third-party sources.
A growing number of companies provide data enrichment services. Companies like these are capable of helping you add missing data to your existing dataset or providing you with complete data sets ready for analysis.
With the help of this article, you will be able to find one that fits your needs.