Intent data has been around for a while, but technology has only recently enabled it to be used to its full potential.
In the past, businesses mostly used intent data to target ads and content to potential customers. However, as time progresses, intent data has grown in sophistication and is now used by businesses of all sizes to inform their sales, marketing, and product strategies.
Intent data providers vary widely in quality, making it difficult to determine the best. To assist you in your search, we have compiled a list of the ten best B2B intent data providers in 2022.
What Are the Best B2B Intent Data Providers in 2022?
This article contains a list of the ten best B2B intent data providers for 2022:
- TechTarget Priority Engine
Demandbase is a provider of B2B data intent that helps companies analyze their customers’ intent to optimize digital advertising campaigns across search and social media channels.
Demandbase has developed an AI-powered platform that automatically identifies anonymous accounts through machine learning algorithms, empowering companies to enrich their first-party intent data.
The Demandbase platform enables marketers to customize their content using specific keywords or phrases they want to target based on audience intent signals collected from various sources, including the bidstream intent data sources, and then match them against customer profiles within real-time ad platforms like Google Ads and LinkedIn.
TechTarget Priority Engine
TechTarget Priority Engine is a B2B intent data provider that offers accurate and up-to-date information on who’s researching what, why, and how.
They help you focus your sales on the hottest accounts with an immediate need for your solutions.
The technology they provide allows you to engage with buyers at the right point in their buying cycle – when they are ready to buy.
Leadfeeder is the go-to source of intent data for B2B marketers. The company provides accurate, timely lead generation compliant with GDPR regulations to find the right leads and convert them.
They’re compliant with privacy laws and regulations and trusted by 60,000+ businesses worldwide.
CustomData.ai is a provider of third-party intent data for organizations seeking to build their pipeline with qualified prospects and hiring managers.
CustomData.ai identifies companies that match your ideal criteria by sourcing, verifying, and personalizing intent data on the web.
With their proprietary engines and human-verified approach, CustomData.ai provides you with all of this information while saving you time on research projects to focus more on closing deals!
6sense is a B2B data vendor that provides intent data and insights to brands, agencies, and publishers.
The company has been awarded a number of times for its business acumen and innovation. 6sense Revenue AI™ applies the power of AI across the entire buyer journey, removing the guesswork that plagues revenue teams and derails deals.
Bombora is a company that offers businesses the ability to accelerate their sales through knowledge about customers’ intent.
Bombora helps companies identify their best prospects, prioritize leads, and optimize digital engagement by using the power of ethically sourced intent data from all over the web.
N.Rich is a B2B intent data company with a focus on marketing data that provides pre-click and post-click data to help marketers find their target account, identify the best time of day to reach them, and what ads will work the best.
With N. Rich’s article programmatic ads, you can track inbound clicks on your articles, knowing who has seen your content before they click into your website or ad – opening up whole new possibilities for lead generation with warm prospects.
Lead Onion is a data vendor that provides insight into B2B buyers based on their intent.
With their easy-to-use interface, you can easily turn unstructured text into structured lead lists based on demographics, company size, industry verticals, and more—all updated in real-time!
Zoominfo is the world’s leading provider of intent data. They help businesses identify and engage with buyers who are ready to buy.
With ZoomInfo, you can map your ideal customer profile against their database to uncover sales-ready prospects searching for topics and keywords related to your business.
Their intent engine takes signals from a network of 300,000 publisher domains and more than a trillion new keyword-to-device combinations. This information is gathered monthly from over 90% of available devices in the United States.
KickFire is a leading digital marketing technology company providing account-level data to power personalized content and enhance reporting.
It offers sales and marketing teams accurate account-level website visitor data in Google Marketing Platform and Adobe Launch.
KickFire’s proprietary IP address intelligence™ (GeoIP) can identify companies visiting your website with 98% accuracy, enabling you to target the right people at the right time with the right message.
What Is a B2B Intent Data Provider?
B2B Intent data providers are solution vendors that purvey firmographic, demographic, technographic, and, more importantly, buying intent data at an identity level.
This data is often aggregated and sold in the form of lists, supplements to account-based marketing (ABM), or as a data enrichment tool for sales and marketing intelligence platforms.
B2B intent data providers will also include their own profiles of companies and contacts within those companies, compiled using a variety of independent on- and offline sources.
How Is Intent Data Typically Collected?
Intent data providers typically collect information from a variety of sources, including public records, social media, and other online databases:
- Social media
- Online databases
- Public records
- Marketing surveys
- Competitor analysis
- Online research
- Offline research
- Purchase behavior
- Web browsing behavior
- Search engine activity
- Email behavior
- CRM data
- Call center data
- Event data
- Third-party data providers
They then organize this data into comprehensive profiles that can be used by businesses to target potential customers.
What Are the Benefits of Using B2B Intent Data Providers?
When it comes to marketing and sales, timing is everything. And in the digital age, that means having access to real-time insights into the intentions of potential customers. That’s where B2B intent data providers come in.
By providing actionable, fresh behavioral intent data, these providers help businesses target their marketing efforts more effectively and boost their sales pipeline.
In addition to real-time insights, these B2B data providers offer a host of other benefits, including:
- Increased efficiency: By providing information on the specific companies and individuals that are most likely to be interested in a product or service, B2B intent data providers help businesses leverage buyer intent data to focus their marketing efforts on the right target audience. This increased efficiency can lead to significant cost savings as well as a boost in sales and revenue.
- Greater accuracy: Traditional marketing and sales methods rely heavily on guesswork and assumptions. B2B intent data providers remove the guesswork by providing accurate, up-to-date information on potential customers, which helps businesses better understand the customer journey to make more informed decisions about where to allocate their resources.
- Improved customer relationships: By understanding the specific needs and desires of potential customers, businesses can develop more targeted marketing messages that resonate with them on a personal level. This deeper understanding can help enterprises build stronger relationships with their customers.
- Increased sales: Perhaps the most important benefit of using B2B intent data providers is the boost in sales that they can provide. By targeting their marketing efforts more effectively, businesses can generate more leads and close more sales.
Overall, B2B intent data providers offer a host of benefits that can help businesses increase their sales and revenue. So if you’re not already using one of these providers, now is the time to start.
What Industries Is Intent Data Most Applicable to?
Intent data can be applied in a number of industries; some of the most common are automotive, finance, retail, and travel.
The automotive industry can leverage intent data to determine which cars a customer is interested in and create targeted marketing campaigns.
In the finance industry, intent data is a sure-fire way to identify people interested in taking out loans or opening credit lines.
For retailers, intent data can be used to determine which products customers are likely to purchase and create targeted advertising campaigns.
And travel companies rely on intent data to identify users shopping around for a vacation tour and create targeted deals.
5 Tips to Choose the Right B2B Intent Data Vendor
When looking for a B2B intent data vendor, it’s essential to keep in mind that not all vendors are created equal.
There are a few key factors you’ll want to consider when making your decision, so here are our top tips to help make the process a little bit easier:
- Make sure the vendor has a good understanding of your business and what you’re looking for.
- Ask about their data collection methods – how are they acquiring their data? Is it through social media, public records, or another source?
- Check to see if the vendor offers a comprehensive list of contacts. You’ll want as many potential leads as possible!
- Ask about the quality of the data- how recent is it? Is it accurate?
- Finally, make sure you’re comfortable with the vendor’s price. Getting a good deal is important, but you don’t want to sacrifice quality for quantity.
By following these tips, you’ll be well on your way to finding the perfect B2B intent data vendor for your business!
The intent data providers in this list have been selected based on their ability to provide actionable insights for B2B marketers.
While there are many other great providers out there, we believe that these ten offer the best combination of features, pricing and customer support. We hope you find this list of the best intent data providers helpful as you select a data partner for your own business needs.