A marketing calendar helps organize campaigns, content, and deadlines in a single location. This tool helps coordinate social media posts, email campaigns, product launches, and other marketing activities throughout the year.
Our free marketing calendar template is available in Google Sheets, Excel, and PDF format. The template provides a structured framework for planning and tracking marketing initiatives.
Download the template below to begin organizing your marketing activities.
What Is a Marketing Calendar Spreadsheet?
A marketing calendar spreadsheet is a planning tool that organizes and tracks all marketing activities and campaigns across specific timeframes.
This tool enables marketers to plan strategically, avoid scheduling conflicts, and maintain a clear overview of all promotional activities.
Download Spreadsheet Daddy’s Free Marketing Calendar Spreadsheet
Our Marketing Calendar Template helps you plan and organize your campaigns throughout the year with a clear quarterly structure.
You can easily adjust the template by adding or removing columns to match your specific business needs and marketing priorities.
What’s included
- Comprehensive campaign framework: Nine essential marketing campaign categories pre-loaded into the template, including Product Launch, Lead Generation, Email Marketing, Social Media Engagement, Content Marketing, Paid Advertising, Influencer Collaboration, and Brand Awareness. Each category contains 4-5 actionable sub-tasks to guide your execution strategy.
- Annual planning structure: A 12-month timeline spanning Quarter 1 through Quarter 4 (January to December) with individual monthly columns, enabling you to visualize your entire marketing year at a glance. This quarterly breakdown helps align campaigns with business cycles and seasonal opportunities.
- Campaign tracking columns: Built-in fields for Campaign name, Assigned team member, and Status monitoring, allowing you to delegate responsibilities and track progress across all marketing initiatives. This ensures accountability and provides quick visibility into who’s working on what.
- Granular task breakdowns: Each primary campaign type includes detailed sub-activities, from pre-launch teaser content and influencer research to SEO keyword optimization and budget planning. These breakdowns help teams understand precisely what needs to be accomplished for successful campaign execution.
How to Use Our Marketing Calendar Spreadsheet Template
1. Get started with your marketing planning by saving the calendar as an Excel or PDF, or by creating your own Google Sheets copy.
2. Assign team members to each sub-task and indicate their current progress status.
3. Then map out the time segments used for each activity.
