Skip the time-consuming setup and use our ready-to-edit Competitor Price Analysis Template to streamline your market research.
Available in Google Sheets, Excel, and PDF formats, this template makes it easy to compare competitors’ pricing, track key details, and keep your pricing analysis organized in one place.
What Is a Competitor Price Analysis Template?
A competitor price analysis template is a structured tool that helps businesses systematically gather, organize, and compare pricing data from their competitors across products or services.
By using this template, businesses can make informed pricing decisions, identify opportunities to undercut or justify premium pricing, and develop a stronger overall competitive strategy.
Download Spreadsheet Daddy’s Free Competitor Price Analysis Template
Our Competitor Price Analysis Template helps you track and compare your pricing against competitors across any product or service line.
What’s included
- Structured product comparison columns: The template includes dedicated fields for Product/Service, Competitor, Competitor Price, and Our Price, providing a consistent layout for logging every item you want to benchmark against the competition.
- Automatic price difference calculations: The Price Difference and Difference % columns are pre-built with formulas that instantly calculate the dollar and percentage gap between your price and each competitor’s price as soon as you enter values, removing the need for manual math.
- Source and notes tracking: Dedicated Source and Notes columns let you record where each competitor price was found (website, quote, in-store visit, etc.) and add context or observations, keeping your research documented and easy to verify later.
Simply add or remove columns to match the specific details you want to track for your business.
Choose your preferred format and get a free Recruitment Tracker Template using the links below:
How to Use Our Competitor Price Analysis Template
1. Get started with your competitor research by downloading the template in Excel/PDF format or duplicating it in Google Sheets for easy editing.
2. Compare your pricing with competitors by entering the product or service, competitor details, competitor prices, your current price, and research sources. The template instantly calculates the difference between prices in dollars and as a percentage.
3. Use the Notes section to capture important observations, competitor strategies, market insights, or recommendations for future pricing decisions.
