Creating a clear SWOT analysis doesn’t have to be time-consuming.
Our free SWOT template offers a structured, professional layout to help you evaluate internal and external factors with confidence.
Edit it easily in Google Sheets, Excel, or PDF to support strategic planning and informed decision-making.
Quick Jump
ToggleWhat Is a SWOT Template?
A SWOT template is a structured framework used to analyze an organization’s or project’s Strengths, Weaknesses, Opportunities, and Threats.
This strategic planning tool helps businesses, teams, or individuals make informed decisions by providing a clear visual overview of their current position and potential paths forward.
Download Spreadsheet Daddy’s Free SWOT Template

Our SWOT Template helps you systematically analyze your business by organizing strengths, weaknesses, opportunities, and threats in a clear format.
What’s included
- Four-quadrant strategic framework: The template features a classic 2×2 grid layout with clearly labeled sections for Strengths, Weaknesses, Opportunities, and Threats, providing a structured approach to analyzing internal capabilities and external market conditions for comprehensive strategic planning.
- Balanced space allocation: Each of the four quadrants offers equal-sized areas for documenting insights, ensuring that all aspects of your analysis receive appropriate attention and preventing any single factor from dominating your strategic assessment.
- Clean, distraction-free design: The minimalist layout eliminates unnecessary visual elements and decorative features, allowing you to focus entirely on content development and strategic thinking without formatting constraints or complex navigation.
You can easily customize the template by adding or removing columns and rows to match your specific analysis needs.
Download a free blank SWOT template using the links below and choose the format that works best for you:
How to Use Our SWOT Template
1. Download the template in Excel or PDF, or duplicate it directly in Google Sheets.
2. Identify and list your key strengths, weaknesses, opportunities, and threats in the appropriate sections.
